All posts in E-Commerce Advertising

Facebook Business Pages are a massive opportunity to promote your Ecommerce business online. Where else can you promote your online shop to a potential audience of over 500 million active users for free?

Promoting your Ecommerce web site to generate traffic to your store that will achieve sales is something that is often assumed to be expensive and very time consuming by online shop owners.
There are many avenues to choose from to advertise your online shop that will vary in financial cost and time to manage each with varying results. The first options that are usually considered are the numerous ‘pay per click’ facilities such as Google Adwords that can be very costly to run and while increasing traffic to your online store, the traffic generated by a ‘ppc’ campaign may not necessarily convert to sales.
Then there is the widely suggested article writing, blogging and forum commenting that can be done for free but these are best considered as Search Engine Optimisation activities with limited audiences that probably generate some traffic in the short term but not necessarily sales.

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